No one will succeed and grow without the support and help of others. The power of the people who unite for a common purpose is greater than when you try alone. The ability to build a strong support system is a key factor for success. Networking is the process of meeting people and developing personal and professional relationships. It is one of the most cost-effective marketing tools ever. Recommendations generate more results than cold calls. Networking leads to more jobs than search ads, and most people have a larger network than they think. The old saying “It’s not what you know, it’s who you know” is more than true, it’s a mantra that everyone who wants to be successful should embed deep into their consciousness.
You also need to realize that the time has come to build your network. Don’t wait until you need something! The title of Harvey Mackay’s networking book says it all: “Dig yourself before you’re thirsty.” You have to build a network and continuously build, maintain and maintain it. Networking is not selling, using people or harassing friends and colleagues about your business. Networking is the exchange of information and resources for the mutual benefit of all participants in the network. Proper networking does not give people discomfort, but is the development of goodwill, trust, service and contribution among those who are connected by a common bond. You will provide much more information, tips and resources than you receive. But what you get in return will far outweigh anything else. It is this one big break that comes from your network that makes you realize how happy you are to have such wonderful friends and acquaintances. We have not even mentioned the joy you can feel by helping others to succeed, by sharing and helping them to achieve their goals. It is the exchange, the mutual help that makes networking such an effective strategy for success.
Five Keys to Networking
Networking is important, but how do you start? How can you be an effective networker? There are too many aspects of networking to cover in this short section, but five keys are covered that will help you network your way to success. The keys to networking to focus on are: Develop your people skills; create a system; maintain your network; give more than you get; and it’s what you know. Start by looking for ways to integrate these important lessons into your own network. The benefits will be amazing.
Develop your employee skills
Networking is all about people. If you want to network successfully and professionally, you need to be professional and develop the skills to deal with people in all kinds of situations. The section on looks in this book will help you to be on the right track. If you want people to perceive you as a professional, you need to present yourself as a professional. This includes all areas: Clothes, language, manners and actions. Your appearance will go a long way to making a good first impression. Another ability of people you can develop to make sure you make a lasting positive first impression is your idea of yourself.
You want to introduce yourself in a way that creates a relationship with the other person. You want the introduction to generate interest that leads to the development of a relationship. You can attract people or turn them off by imagining yourself. It is now worth thinking about how best to introduce yourself to others in order to create positive, lasting first impressions that help develop relationships. It should be natural and fit the situation. Make it short and express what you are doing, not what you are. Use common words, but be different enough to distinguish yourself from others. Smile! Be warm and engaging. Enthusiasm attracts others to you. Then listen to their introduction and become interested in them. Practice and evaluate how you introduce yourself to others, and you can create an introduction that arouses interest and has a positive and lasting effect.
Another important skill of people who follow introductions is that of remembering names. This is an extremely important knowledge of human nature for the master networker. If you can remember names, your network will be more successful.