More fun than solo entrepreneurs: Three lists for freedom

Butterflies in the stomach.

Food is not so important.

And the world is pink …

When you start your own business as an entrepreneur, it’s like your first big love.


It is better.

Nothing against a man, children or both.

But there is something magical about building something with one’s own head, one’s own hands and one’s own vision.

But also this love can break at the everyday life

All the duties. And all the dreams that somehow fall by the wayside. With us it was sometime so far. We had a good start with TelefonArt and Passion & Profit began to develop.

But two websites, newsletters, articles, courses … at some point it became too much.

Much too much.

We didn’t want to work 80 hours a week. We wanted to travel, live, enjoy our lives – and enjoy the proverbial freedom we expected from our business.

But that became more and more difficult.

After first half-hearted outsourcing attempts with forces in the household I stumbled over the “three lists of freedom” of Chris Ducker.

Chris Ducker is a successful British entrepreneur.

He works mainly with freelancers and freelancers.

This gives him the freedom to make his business successful AND to have a life. Sounds simple. But it isn’t.

For me it meant not only that I had to make significant changes to the way we run our business.

I had to change, I wanted more fun as a solo entrepreneur

This is exactly where the three lists of freedom help. They are the first step towards outsourcing, because you need to know WHAT you want to give away.

Only then will you increase your productivity. And that of your company.

If you also want to do this exercise, here it is.

Step #1: Write down the tasks you don’t like

Take a piece of paper (or computer, or workflow) and create three columns.

In the first column, write those tasks that you need to do in your day-to-day business and that you really hate.

Step #2: Write down the tasks you can’t do

Write in the second column all those tasks with which you have problems.

This step is tricky.

Because as solo entrepreneurs we think we can do everything better and faster. We suffer from superhero syndrome.

Step #3: Write down the tasks you shouldn’t do

In the third column you write all the tasks you should not do because you are the head of your company.

Take your time for this step.

Even if you like a task, ask yourself: Is this the best use of my time?

Should you perhaps carry out more important strategic or planning activities?

And they are. Your “Three Lists of Freedom”.

They are your red thread to become more productive in your business. And to gain more time for the things that really matter.

Here is an example of my 3 lists

t’s important to know that I check these lists twice a year. Because the tasks that are important can change. Depending on the marketing calendar and/or private goals.

What I hate

Answer e-mail inquiries. Usually the same 10 – 15 requests are repeated over and over again. For example, questions about actions, webcasts, appointments …

Social media updates. I like to interact with readers and customers. But I don’t feel like picking out posts, dealing with technology and getting familiar with the latest algorithm changes.

What I can’t do

Graphic design, such as logos, banners, website look, marketing photos for social media and courses.

Website design. I am an entrepreneur, not a programmer or designer.

What I should not do

Insert Blog Article – I’m creating our content. But I don’t take care of the input of the text including photos, graphics, optical revision etc..

Research. I can spend hours on the internet and declare it as “work”. And I still don’t have the information that is important.

We are not yet in a position to say: Now our company has exactly the structure we want. But we are getting closer. We are in the process of building up a network of reliable freelancers who will work for us in a targeted manner (and with pleasure) depending on the task at hand.

This concerns the creation of new logos or new website designs. This concerns the implementation of the design and maintenance. And technical support for the participants of the Ambition Program. Or the transcription of content.

Our outsourcing as a solo entrepreneur (or better as a tandem preneure :)) gives us more freedom than permanent employees.

But that took time.

When is the right time to outsource work?

There is no easy answer to this question. Because it depends on what you want to achieve with your company. Or more precisely: how much.

It costs just as much (or little) work to earn a five-digit income as a six-digit income.

The question is: What do you want?

If you want more than a hobby business (and there’s nothing wrong with that), you have to take a different approach.

Stagnation or growth?

Many people do not delegate because they think they are doing a particular job faster. And that applies to some work.

But it’s not just about the actual time you can gain.

It’s about the freedom you feel.

For example, being able to concentrate on an important task. And to know that your inbox is not overflowing.

The prerequisite for successful delegation is the role you define for yourself in your company.

Do you need someone for a task or a role?

A word of warning: You know the saying of the “egg-laying woolly pig”. When I was a recruiting manager, the desire for the same on the customer side made life difficult for us.

In other words, there is no one who can do everything you need.

No VA (Virtual Assistant) with superpowers.

And you make life unnecessarily difficult for yourself and your new employee if you are looking for someone like that. There are a number of tasks for which you need specialists. And you need generalists.

Ask yourself what you want. And what you need.

If you want someone who is always available, you are better served with a full-time employee than with freelancers. But the work with external forces has its charm.

It makes them freer to choose the centre of their lives. Keyword travel …

And we find it exciting to have employees spread all over the world.


There is much more that you can do to have more fun than solo entrepreneurs. But building a virtual team can definitely help.

Maybe our tips will help you if you think about it. And if you have already started, they might help you to become even more successful.